Dukan is a digital commerce, payments, and lending ecosystem connecting Pakistan's 5 Million MSMEs and their suppliers.
Pakistan is undergoing a digital revolution with 50 Million recently added mobile broadband users joining its new economy during the past five years. 80% of adults have connected smartphones, 34% conducted a digital payment last year, while the e-commerce market grew by 84%. However, despite this, MSMEs and their supply chains still largely transact offline in an undocumented manner, which prevents their access to credit from financial institutions. Furthermore, to effectively digitize, MSMEs need to transact with a significant portion of their ecosystem, which often does not have the required interconnected digital rails.
Dukan has built the digital commerce technology stack to serve and interconnect all participants of the MSME ecosystem. Dukan has successfully deployed seven key interoperable components across thousands of manufacturers, distributors, wholesalers, retailers, and e-commerce businesses. These components include Dukan Shops (customized online web stores), Dukan Payments (mobile wallet + payment gateway), Dukan Logistics (aggregation of third party delivery carriers), Dukan Credit (digital credit scored through Dukan ecosystem sales and purchases), Dukan Advertising (promotion and targeted ads through proprietary adtech engine), Dukan Marketplace (curated B2C and B2B wholesaler marketplace from within Dukan’s ecosystem), and Dukan Distribution (supply chain vertical-agnostic digital distribution management system).
Dukan believes its digital commerce ecosystem has the potential to raise Pakistan’s GDP by 10%.